I’m Phil

While I didn’t begin my career with an interest in finance and investing, gaining a deeper understanding of the industry I’m in is deeply enjoyable to me… I thrive in environments where getting up to speed with industry jargon, regulatory constraints and understanding complex concepts is foundational. I love to learn and I love a challenging environment.

1. Nov ’25 – PresentLead DesignerFintech Startup
2. May ’22 – Feb ’26Senior UX DesignerAlchemer
3. Apr ’12 – May ’22Senior DesignerIHS Markit Digital

Asking the right questions is a core part of the design profession. Knowing when to zero in on details, or zoom out and ask “Why are we building this, who is this for?” can mean the difference between a well-received project delivered on time and an over-budget product that flops with users.

Project Alchemer Dashboard

Designing tools that work well for novices and experts is not only possible, it’s where I excel. A designer can lean on onboarding, or inline tooltips and labels, to make dense, powerful software accessible to anyone.

Project Alchemer Crosstab

While I find uses for AI in my work, it has its limitations when it comes to seeing the world and crafting an interface. It’s incredible for code, but anything more complex than a landing page requires a designer’s judgment to see a page the way a human does, to find where users will get lost.

Project Coming Soon

The thing that stakeholders want when viewing a design is assurance, certainty. As a designer, I might rely on my gut, knowing what works and what doesn’t, but if I can’t communicate what makes my choices work, then my work isn’t done. I bring a deep expertise in human-computer interaction, psychology, and UX best practices to my projects.

Project Stock Story

Small decisions in product design can have big impacts on the world at large… just ask the engineers who work on algorithms for social media feeds. I don’t believe business goals and KPIs supersede our shared humanity or planet, and I hope that by relentlessly advocating for the user, I can make the world better.

Project Idea Builder